The Story
In the heart of Manjeri, Kerala, a small store named Fifa Sports opened its doors in the early 1990s. It was more than just a sports outlet — it was a hub for local football lovers, a community spot where dreams were stitched into jerseys and passion was laced into every pair of boots.
Over the years, Fifa Sports Manjeri grew from a local name into a legendary brand among athletes and football fans across India. The football club it supported wasn’t just a team — it became a movement, known for its energy, grit, and fearless playing style.
Now, in 2025, that legacy takes on a bold new identity.
Introducing FIFCO — the next generation of the brand.
A reimagined name that carries the roots of Fifa Sports but steps onto a global stage with a sharper, faster, and more modern presence.
FIFCO stands for more than sports brand. It stands for a legacy renewed, a culture in motion, and a future-ready attitude that fuels every game.
A Brand Born from Legacy
FIFA Sports Kerala earned its reputation through passion, reliability, and a deep-rooted connection with athletes, schools, clubs, and sports lovers across the state. Now, with changing times and evolving consumer lifestyles, the next generation steps into the spotlight with FIFCO—a brand that merges tradition with trend, performance with style.
What FIFCO Stands For
FIFCO is not just a brand—it’s a mindset.
While it carries the weight and trust of FIFA Sports’ decades-long legacy, FIFCO is built with a youthful energy, bold attitude, and modern aesthetics that appeal to today’s generation of active individuals. Whether you’re on the field, at the gym, or simply living life on the move, FIFCO delivers gear that’s built for performance and designed for life.
Tagline: “Fuel the Fire.”
This is the heartbeat of FIFCO. It stands for the relentless drive inside every athlete—amateur or pro—to push boundaries and chase greatness.
The Design Direction
FIFCO’s visual identity is shaped by the same principles that define great sport — precision, speed, and power.
The brand needed to evolve from its legacy roots while embracing a future-forward aesthetic that could compete on a global stage. The design direction reflects this evolution with a clean, kinetic, and confident look, echoing the pulse of the game and the energy of the players who live it.
Key Design Elements:
Logo
A bold, custom logomark that subtly integrates the letter F, shaped like a strike in motion — sharp, aggressive, and ready to launch. It’s a tribute to the original Fifa Sports identity while looking distinctly modern and international.Typography
Strong, geometric sans-serif fonts were chosen to convey stability, speed, and assertiveness. Every letterform is built with precision — no fluff, just focus.Color Palette
The core brand color is a deep athletic teal, symbolizing trust, power, and momentum — a bold shade that feels both grounded and dynamic. Paired with pure white, it creates a sharp contrast that enhances legibility, energy, and modernity.
Primary Color:
#074652— A deep teal, chosen for its balance between boldness and calm, evoking strength and composure on the field.Accent Color:
White — Clean, fast, and futuristic. It represents clarity, focus, and space to move.Mood:
Fresh. Gritty. Focused.
The palette speaks to both heritage and ambition — rooted in legacy, but racing toward the future.
Visual Tone
Imagery and design assets reflect athletes in action — caught mid-stride, mid-kick, or mid-roar. The tone is intense yet minimal, allowing the brand to breathe with clarity and strength.Brand Personality
FIFCO is not just a brand — it’s a movement. Confident but grounded. Fast but focused. Built on a legacy, designed for what’s next.
Product Range
FIFCO will roll out a curated collection of:
Activewear: High-performance tees, joggers, shorts, and jackets.
Accessories: Sports bags, caps, compression gear, and more.
Team Kits: Jerseys and uniforms for schools, clubs, and academies, continuing the trusted service FIFA Sports Kerala is known for.
From Local to Global Vision
While FIFCO’s roots are in Kerala, the vision is global. The brand aims to grow organically through quality, authentic storytelling, and deep engagement with the sports community—both online and on the ground.
Whether it’s through local collaborations, sponsoring young talent, or entering the athleisure space, FIFCO’s journey is just beginning.
FIFCO: Powered by Passion. Backed by Legacy. Designed for the Future.
The launch of FIFCO is more than just a rebrand or an expansion—it’s the evolution of a dream that started in the ’90s, adapted for a new generation of players, dreamers, and doers.
If you’ve ever bought your first football boots or cricket bat from FIFA Sports, consider FIFCO your next step. Because the game evolves. And so should your gear.
