Malakistone – Branding Case Study
Client:
Malakistone, Corian Top Interior Fabrication Company, Sharjah
Project Scope:
Complete brand identity design, including logo, color palette, typography, and marketing materials.
Objective:
To develop a modern and sleek brand identity that reflects Malakistone’s expertise in high-quality Corian top fabrication for interiors, catering to architects, designers, and premium residential clients.
Challenges:
Differentiating Malakistone in the competitive surface fabrication industry.
Balancing a clean, minimalist aesthetic with a sense of craftsmanship.
Creating a brand presence that appeals to both commercial and residential sectors.
Brand Strategy & Concept:
The branding was designed to reflect the seamless, non-porous, and high-end nature of Corian surfaces. The key themes included:
Elegance & Precision – Representing the smooth, flawless finish of Malakistone’s work.
Modern Minimalism – A clean and contemporary visual language to align with the latest interior trends.
Trust & Durability – Establishing credibility in the fabrication industry.
Design Elements:
Logo: A modern, sleek wordmark with subtle geometric elements symbolizing seamless craftsmanship.
Color Palette: A neutral and sophisticated palette of whites, soft grays, and deep blues, representing purity, durability, and professionalism.
Typography: A mix of refined sans-serif fonts for a contemporary and clean look.
Brand Collateral: Business cards, brochures, social media templates, signage, and digital assets ensuring consistency across platforms.
Final Outcome:
The new branding positioned Malakistone as a premium and innovative Corian fabrication company, appealing to both high-end residential projects and commercial interiors.
Results:
✅ Enhanced brand recognition and credibility in the UAE market
✅ A visually cohesive brand identity across all platforms
✅ Strong client engagement and professional presentation