Bait Al Noor Marble & Granite – Branding Case Study
Client:
Bait Al Noor Marble & Granite, Sharjah
Project Scope:
Brand identity design, including logo, typography, color palette, and marketing materials.
Objective:
To create a premium and sophisticated brand identity that reflects the elegance and durability of natural stone while appealing to architects, interior designers, and homeowners.
Challenges:
Establishing a unique identity in the competitive marble & granite industry.
Balancing a modern aesthetic with a timeless, luxurious feel.
Ensuring consistency across print and digital platforms.
Brand Strategy & Concept:
The branding was inspired by the natural textures of marble and granite, blending earthy tones with refined typography. The concept aimed to convey:
Strength & Durability – Representing the lasting quality of their materials.
Luxury & Elegance – Appealing to high-end clientele.
Trust & Heritage – Establishing credibility in the market.
Design Elements:
Logo: A sophisticated, minimal mark incorporating a geometric interpretation of marble veins.
Color Palette: A mix of deep charcoal, soft beige, and warm gold accents, symbolizing premium natural stones.
Typography: A blend of bold serif fonts for a classic touch and clean sans-serif for modern appeal.
Brand Collateral: Business cards, brochures, social media templates, and signage designed to ensure visual consistency.
Final Outcome:
The new brand identity positioned Bait Al Noor as a high-end and reliable supplier in the marble & granite industry. The branding enhanced their market presence, resonating with both commercial and residential clients.
Results:
✅ Increased brand recognition within the UAE market
✅ Aesthetic consistency across all customer touchpoints
✅ Positive client feedback and enhanced business credibility