Interpave Designer Tiles – Branding & Website Case Study
Client:
Interpave Designer Tiles, Umm Al Quwain, UAE
Project Scope:
Complete brand identity design and website development to establish a strong digital presence.
Objective:
To create a bold and modern brand identity that highlights Interpave’s expertise in premium designer tiles while developing a website that serves as a digital showroom for architects, designers, and homeowners.
Challenges:
Crafting a unique identity in the competitive tile industry.
Showcasing the versatility and durability of designer tiles through branding.
Developing an intuitive, visually appealing website to engage potential customers.
Brand Strategy & Concept:
The branding was inspired by the patterns and textures found in high-end tile designs, combining:
Craftsmanship & Innovation – Representing the precision of tile-making.
Elegance & Versatility – A brand identity that appeals to both residential and commercial projects.
Modern Aesthetic – A clean, geometric, and sophisticated visual approach.
Design Elements:
Logo: A contemporary and structured logo with a subtle tile-inspired design element.
Color Palette: A mix of earthy neutrals and deep accent tones, reflecting the richness of natural stone and ceramic finishes.
Typography: A balance of bold sans-serif fonts for a modern feel and refined type for elegance.
Brand Collateral: Business cards, brochures, social media assets, packaging, and showroom branding.
Website Development:
Design & UX: A sleek, user-friendly website with a strong visual hierarchy, ensuring an easy browsing experience.
Features:
✅ High-quality product showcase with detailed specifications
✅ Filter-based navigation for easy selection
✅ Mobile-optimized and SEO-friendly layout
✅ Contact & inquiry forms for seamless communication
Final Outcome:
The new branding positioned Interpave as a premium designer tile provider in the UAE, while the website served as an effective sales and marketing tool, attracting both B2B and B2C clients.
Results:
✅ Increased brand recognition and market positioning
✅ Higher engagement and inquiries through the website
✅ Consistent and professional brand presence across digital and physical platforms